WHAT IS ACCENTUATE?

Accentuate is a Public Relations (PR) Company specialising in promoting campaigning non-profit making organisations.

HOW DOES IT DIFFER FROM OTHER PR COMPANIES?

The classic public relations company will be an independent business contracted to promote another company in general, to manage a specific campaign or promote products or services. It may use advertising, press coverage or printed material to build brand awareness and values.
Whilst Accentuate may use these tools too campaigning groups are not usually trying to sell a product or services but a message.
This message is the product. It determines the limits of the marketing strategy and which particular audiences to target. For campaigning groups the message is paramount. The message and the publicity generated will be altogether different from that obtained by the normal PR Company. Accentuate specialises in promoting Campaign groups, whether community groups, single-issue pressure groups or non-establishment political parties. It can also replicate this for individuals. We already list amongst our clients a Trade Union, political parties and a range of Community Groups.

WHAT CAN ACCENTUATE DO FOR YOU?

Formulate a PR strategy covering media relations, advertising and promotion.
Create a be-spoke PR Action Plan(s).
Handle your Press Relations, from advice to hosting conferences and issuing press releases.
Organise carefully targeted Mail-shots to potential supporters or influential bodies.

WHAT CAN WE ACHIEVE?

Accentuate can help raise your profile and improve your image leading to increased sympathy for your message and an increase in membership and donations.
Because we specialise in groups like yours we know what makes you tick and what you wish to achieve in the public arena. Because we have few overheads we are competitive, compared to the classic PR Company, as well as being ‘on side’. Why not e-mail us or give us a call for further information?

Show the world that you are serious by getting a motivated PR Company working for your cause!

Graham Williamson (Consultant)